Finding the best rated 40 inch TV in 2026 can feel overwhelming with so many options flooding the market. After spending weeks testing 10 different models across bedrooms, offices, and small living spaces, our team has narrowed down the top picks for every budget and use case.
A 40 inch TV hits the sweet spot for secondary rooms, dorms, kitchens, and compact apartments where a massive screen would overwhelm the space. You get enough screen real estate for immersive viewing without sacrificing your wall or busting your budget.
Most 40 inch TVs today ship with 1080p Full HD resolution rather than 4K, but that is perfectly fine at this screen size. What matters more is the smart platform, sound quality, connectivity options, and overall value. Whether you want Fire TV, Roku, or Tizen, we have tested models running every major operating system. If you are also exploring larger screens, check out our guide to the best TVs under $600 for more options across sizes.
Top 3 Picks for Best Rated 40 Inch TV
Roku Select Series...
- 1080p Full HD
- Roku OS
- Bluetooth Headphone Mode
- Dolby Audio
- 3 HDMI Ports
Best Rated 40 Inch TV in 2026
| Product | Features | |
|---|---|---|
Roku Select Series 40-Inch
|
|
Check Latest Price |
Hisense A4 Series 40-Inch Fire TV
|
|
Check Latest Price |
INSIGNIA FE Series 40-Inch Fire TV
|
|
Check Latest Price |
Westinghouse 40-Inch Roku TV
|
|
Check Latest Price |
Hisense QD4 Hi-QLED 40-Inch
|
|
Check Latest Price |
Hisense QD4 Hi-QLED Fire TV
|
|
Check Latest Price |
Amazon Ember 40-Inch 2-Series
|
|
Check Latest Price |
Samsung F6000 40-Inch Smart TV
|
|
Check Latest Price |
INSIGNIA F40 Series 40-Inch Fire TV
|
|
Check Latest Price |
Westinghouse 40-Inch Xumo TV
|
|
Check Latest Price |
We earn from qualifying purchases.
1. Roku Select Series 40-Inch Smart TV – Best Overall Experience
- ✓Excellent picture quality for price
- ✓Intuitive Roku interface
- ✓Bluetooth Headphone Mode
- ✓Dolby Audio sound
- ✓Lightweight at 10.6 lbs
- ✓3 HDMI ports
- ✕Entry-level audio settings
- ✕Limited tuning options
- ✕Recommended row cannot be removed
40-Inch 1080p LED
Roku OS
60Hz Refresh
3 HDMI Ports
Dolby Audio
I set the Roku Select Series up in my bedroom first, and within five minutes I was streaming my favorite shows. The Roku interface is genuinely the simplest smart TV platform I have used, with apps that launch almost instantly and a home screen you can fully customize. The voice remote works across thousands of apps, and the 4.6-star rating from 680 reviews tells you this is a crowd favorite.
The 1080p Full HD picture looks bright and clear at typical bedroom viewing distances of 6 to 8 feet. Colors pop nicely, and the LED panel maintains good uniformity across the screen. At just 10.6 pounds, this is one of the lightest 40 inch TVs I tested, making it a breeze to wall mount solo.

The standout feature for me was the Bluetooth Headphone Mode. I connected my wireless headphones and watched late-night movies without disturbing anyone. Roku includes this on the Select Series and it works flawlessly. The Dolby Audio speakers are adequate for a bedroom, producing clear dialogue even at lower volumes.
With three HDMI ports, this TV handles a gaming console, streaming device, and soundbar simultaneously. The Roku OS supports AirPlay 2 and Miracast for casting from both Apple and Android devices. Roku also pushes automatic software updates, so the platform stays current without any manual effort.

Who This TV Is Perfect For
The Roku Select Series is ideal for anyone who values simplicity above all else. If you want a plug-and-play experience with zero learning curve, Roku OS delivers. It is also the top pick for bedroom viewing where the Bluetooth Headphone Mode becomes a genuinely useful feature.
What to Watch Out For
The audio settings are fairly basic compared to higher-end models, so audiophiles will want a soundbar. The recommended content row above your home screen apps cannot be removed, which some users find annoying. A small number of buyers reported defective units, though Roku handles replacements quickly.
2. Hisense 40-Inch A4 Series Fire TV – Top Rated by Users
- ✓Crystal clear 1080p picture
- ✓Dolby Vision support
- ✓DTS Virtual:X sound
- ✓Alexa built-in
- ✓Game Mode with 16ms input lag
- ✓Slim bezel design
- ✕Sound may lack for larger rooms
- ✕Slight app switching delay
40-Inch 1080p LED
Fire TV OS
Dolby Vision
Game Mode 16ms
3 HDMI Ports
The Hisense A4 Series earned its spot as the top-rated model with an impressive 4.5-star average across 2,878 reviews. I was immediately struck by the slim bezel design that makes this TV look more expensive than it is. The Full Array LED backlight produces even illumination with no noticeable hot spots.
Fire TV OS runs smoothly on this model, with Alexa built directly into the remote. You can press the voice button and ask Alexa to find shows, launch apps, or control smart home devices. The interface is intuitive, and the picture quality is crystal clear thanks to the Natural Color Enhancer technology.

One feature that surprised me was the Game Mode with 16ms input lag. I connected my PS5 and played several rounds of a fast-paced shooter with no noticeable delay. This makes the A4 Series one of the best rated 40 inch TV options for casual gaming at this size. Dolby Vision support adds another layer of picture quality, enhancing contrast and color in compatible content.
DTS Virtual:X provides surprisingly immersive sound for built-in speakers. The 14-watt output fills a small to medium room adequately. I did notice some slight delay when switching between apps, but it was minor and did not affect the streaming experience once an app loaded.

Ideal Use Cases
The Hisense A4 Series shines in bedrooms, home offices, and gaming setups where its low input lag and Dolby Vision support give it an edge over competitors. The slim bezel design also makes it a stylish addition to any room.
Limitations to Consider
The built-in speakers may not produce enough volume for larger living rooms. If you are placing this in a big space, pair it with a soundbar. The slight app-switching delay is noticeable but not a dealbreaker for most users.
3. INSIGNIA 40-Inch FE Series Fire TV – Best Value Pick
- ✓Lowest price in the lineup
- ✓Great value for money
- ✓Alexa voice remote included
- ✓Crisp 1080p picture
- ✓Lightweight design
- ✓Apple AirPlay support
- ✕Sound could be stronger
- ✕Only 2 HDMI ports
- ✕Not Prime eligible
40-Inch 1080p LED
Fire TV OS
Alexa Voice Remote
60Hz
2 HDMI Ports
At under $100, the INSIGNIA FE Series delivers something remarkable: a full-featured smart TV with Fire TV built in and an Alexa Voice Remote included. I plugged this into a guest room and was genuinely impressed by the picture quality relative to what I paid. The 4.4-star rating across 2,759 reviews confirms this is not a fluke.
The LED-backlit LCD screen produces clear, crisp images at 1080p. Colors are not as vivid as the Hisense QLED models, but for casual viewing in a secondary room, the picture is more than acceptable. The Alexa Voice Remote lets you search across apps, switch inputs, and control smart home devices using only your voice.

Fire TV OS gives you access to over 1.5 million movies and TV episodes across Prime Video, Netflix, Hulu, Disney Plus, and more. The interface runs smoothly with minimal lag, and Alexa skills and features get updated regularly. Apple AirPlay support is a nice bonus for iPhone users who want to cast content.
The TV weighs very little and includes a VESA 200x200mm wall mount standard. I mounted it in about 20 minutes with a basic bracket. The built-in speakers handle Dolby Atmos and DTS formats, though the output is thin enough that I would recommend a soundbar for anything beyond casual viewing.

Best Fit for This TV
This is the ultimate budget pick for guest rooms, kids rooms, dorms, or any space where you want smart TV functionality without spending much. The included Alexa Voice Remote adds real value since buying one separately would cost extra.
Drawbacks at This Price
With only 2 HDMI ports, you will need to choose your devices carefully. The sound is the weakest aspect, with several users recommending external speakers. This model is also not Prime eligible, so shipping times may vary.
4. Westinghouse 40-Inch Roku TV – Best for Cord Cutters
- ✓Excellent value and picture quality
- ✓Roku OS is simple and fast
- ✓Works with Alexa
- ✓and Apple HomeKit
- ✓AirPlay support
- ✓350+ free live TV channels
- ✓3 HDMI ports
- ✕VESA mount specs may be incorrect
- ✕Some reliability concerns over time
- ✕Customer service can be slow
40-Inch 1080p LED
Roku OS
Dolby Digital Plus
3 HDMI Ports
AirPlay
The Westinghouse Roku TV pairs a solid 1080p LED panel with the Roku operating system, and the combination works beautifully. I tested this as a cord-cutting setup, and the 350+ free live TV channels built into Roku OS meant I had entertainment the moment setup finished. The 4.5-star rating from 1,260 buyers reflects strong overall satisfaction.
Picture quality impressed me with good brightness at 250 nits and a 178-degree viewing angle. Colors look natural, and the Full HD resolution handles streaming content well. The Roku Mobile App turns your phone into a second remote with private listening, voice search, and keyboard input.

What sets this model apart is its smart home compatibility. It works with Alexa, Google Assistant, and Apple HomeKit, giving you flexibility regardless of your ecosystem. AirPlay support means iPhone and Mac users can cast content directly. Three HDMI ports provide enough connectivity for a console, soundbar, and streaming device.
Dolby Digital Plus audio output is clear, and the 2.1 channel configuration creates a decent sound stage for built-in speakers. At 12.35 pounds without the stand, this TV is easy to handle and mount. The 8ms response time makes it suitable for casual gaming as well.

Perfect For Cord Cutters
If you are ditching cable and want free live TV channels alongside your streaming subscriptions, the Westinghouse Roku TV is purpose-built for that lifestyle. The Roku OS organizes free and paid content in one clean interface.
Things to Verify Before Mounting
Several users reported that the VESA mounting specs listed in the product description do not match the actual mounting pattern. Double-check the back of your unit before purchasing a wall mount bracket. Some buyers also mentioned long-term reliability concerns and difficulty reaching customer service.
5. Hisense 40-Inch QD4 Series Hi-QLED VIDAA TV – Best Color Quality
- ✓Hi-QLED vivid color technology
- ✓Fast and intuitive VIDAA OS
- ✓Alexa built-in
- ✓AirPlay and HomeKit support
- ✓Motion Rate 120
- ✓Lightweight 10.4 lbs design
- ✕Table mount only
- ✕Only 2 HDMI ports
- ✕Newer product with limited reviews
40-Inch 1080p Hi-QLED
VIDAA OS
DTS Virtual:X
Motion Rate 120
2 HDMI Ports
The Hisense QD4 Series Hi-QLED stands out as the only model in this lineup using Quantum Dot technology at 40 inches. The difference is immediately visible when you compare it side by side with standard LED panels. Colors look richer, skin tones appear more natural, and the overall picture has a premium quality.
VIDAA OS is Hisense’s proprietary smart platform, and I found it surprisingly fast. Apps launched quickly, and the AI personalization learned my viewing habits within a few days. The voice assistant supports 28 languages, making it one of the most versatile systems for multilingual households.

The Motion Rate 120 technology smooths out fast-moving content, which is great for sports and action movies. I watched several live football games and noticed significantly less motion blur compared to standard 60Hz models. The WCG Wide Color Gamut expands the range of displayable colors, making HDR content look more dynamic.
DTS Virtual:X with Dolby Atmos creates an immersive sound experience that exceeds what I expected from built-in speakers. Alexa is built in for hands-free voice control, and AirPlay plus HomeKit support covers the Apple ecosystem. At just 10.4 pounds, this is one of the lightest TVs in the group.

Best Choice for Color Enthusiasts
If color accuracy and vibrancy are your top priorities, the Hi-QLED panel on this Hisense model outperforms every standard LED option in this size class. It is perfect for movie lovers and anyone who appreciates rich, lifelike imagery.
Limitations Worth Noting
This model is listed as table mount only, which may disappoint anyone planning to wall mount. The two HDMI ports are limiting if you run multiple devices. Being a newer 2026 model, it has fewer reviews than more established options, though the early feedback is very positive.
6. Hisense 40-Inch QD4 Series Hi-QLED Fire TV – QLED Meets Fire TV
- ✓Hi-QLED vibrant colors
- ✓Fire TV platform with Alexa
- ✓Game Mode 16ms input lag
- ✓Slim bezel modern design
- ✓3 HDMI ports
- ✓HDR10 support
- ✕Slow startup taking up to 3 minutes
- ✕App switching lag
- ✕Fire TV bloatware
- ✕Thin sound quality
40-Inch 1080p QLED
Fire TV OS
HDR10
Game Mode 16ms
3 HDMI Ports
This model combines the Quantum Dot color technology of the QD4 Series with Amazon’s Fire TV operating system, giving you the best of both worlds. The 6000:1 contrast ratio delivers deep blacks and bright highlights, making HDR10 content look impressive for a panel at this size.
I tested this in a home office setup and the QLED colors immediately caught my attention. Streaming nature documentaries looked lush and detailed, with greens and blues that standard LED panels simply cannot reproduce. The slim bezel design gives it a modern, nearly borderless appearance.

Fire TV OS on this model includes Alexa voice control through the Bluetooth remote. You can search for content, launch apps, and control smart home devices hands-free. Three HDMI ports give you more connectivity than the VIDAA version, which is a meaningful advantage if you have multiple devices.
The Game Mode drops input lag to 16ms, which is excellent for responsive gaming. I tested it with both a PS5 and Xbox Series X, and the experience was smooth with no perceptible delay. However, some users report the processor can be sluggish, with startup times reaching three minutes in some cases.

Best for Fire TV Fans Who Want Better Colors
If you love the Fire TV ecosystem but want better picture quality than standard LED, this QLED model is the obvious choice. The Quantum Dot colors combined with HDR10 support deliver a noticeably richer viewing experience.
Performance Concerns
The slow startup time is the biggest complaint, with some users reporting waits of up to three minutes from power-on to usable interface. App switching can also lag. Fire TV comes with pre-installed apps that some consider bloatware, though most can be disabled.
7. Amazon Ember 40-Inch 2-Series Fire TV – Most Innovative Features
- ✓Wi-Fi 6 for fast streaming
- ✓Ambient Experience artwork mode
- ✓Omnisense sensors auto-wake
- ✓New quad-core processor
- ✓Alexa Voice Remote Enhanced
- ✓Amazon Luna cloud gaming
- ✕Ambient Mode sleeps after minutes
- ✕Some app loading freezes
- ✕Not all apps transfer from old devices
40-Inch 1080p LED
Fire TV OS
Wi-Fi 6
Ambient Experience
Alexa Voice Remote Enhanced
The Amazon Ember 2-Series brings several innovative features that no other 40 inch TV on this list offers. The standout is the Ambient Experience, which displays artwork or photos when the TV is idle, turning it into a digital picture frame. The Omnisense technology uses built-in sensors to wake the display when you enter the room.
Wi-Fi 6 support is a meaningful upgrade that ensures fast, stable streaming even on busy networks. I tested this on a network with multiple devices streaming simultaneously, and the Ember held its connection without buffering. The new quad-core processor loads apps noticeably faster than older Fire TV models.

The Alexa Voice Remote Enhanced includes preset buttons for popular apps, so you can jump straight to Netflix, Prime Video, or Disney Plus with one press. The remote also features a live guide button and a dedicated channel flip feature for navigating free over-the-air content.
Amazon Luna cloud gaming support lets you stream games without a console, which is a unique feature at this price point. I tested it with a Bluetooth controller and the experience was surprisingly playable. Dolby Audio rounds out the package with clear dialogue and decent bass for built-in speakers.

Best for Smart Home Enthusiasts
If you are already invested in the Amazon ecosystem with Echo devices, Ring cameras, and smart locks, the Ember 2-Series integrates seamlessly. Alexa can control your entire smart home from the TV screen.
Ambient Mode Limitations
The Ambient Experience is innovative but currently limited. Several users report it only runs for a few minutes before the TV goes to sleep. Some app freezing has also been reported, and not all apps from older Fire TV devices transfer cleanly to this model.
8. Samsung 40-Inch F6000 Smart TV – Best Premium Brand Option
- ✓Samsung brand quality
- ✓HDR10+ support
- ✓Object Tracking Sound Lite audio
- ✓Knox Security built-in
- ✓2
- ✓700+ free Samsung TV Plus channels
- ✓PurColor vibrant display
- ✕Remote can be slow to respond
- ✕Stand legs may be unstable
- ✕Only 2 HDMI ports
- ✕Higher energy consumption
40-Inch 1080p LED
Tizen OS
HDR10+
Object Tracking Sound Lite
Knox Security
2 HDMI Ports
Samsung is the only premium brand offering a 40 inch TV in this lineup, and the F6000 brings the Tizen operating system, HDR10+ support, and Object Tracking Sound Lite to the compact category. I tested this as a living room secondary screen, and the picture quality lived up to the Samsung name.
PurColor technology delivers vibrant, lifelike colors that outperform most budget brands. HDR10+ support adjusts brightness and contrast scene by scene, which makes compatible content look more dynamic. The bezel-less 3-border design gives it a sleek, modern appearance that fits any decor.

Object Tracking Sound Lite is a unique audio feature that creates a virtual top channel, making sound feel like it follows the action on screen. I noticed this most during action movies, where effects seemed to move across the room. The Mega Contrast feature automatically adjusts brightness and contrast based on content.
Samsung Knox Security is built in, protecting against harmful apps and phishing sites. This is a meaningful advantage if you use the TV for browsing or downloading apps. Q Symphony lets the TV speakers work in tandem with a Samsung soundbar for enhanced audio output.

Best for Brand-Conscious Buyers
If brand reputation matters to you and you want a Samsung without spending flagship prices, the F6000 delivers the Samsung experience in a compact 40 inch form factor. The Tizen OS is polished and well-supported.
Known Issues
The remote control can be slow to respond, with some users reporting lag between button presses and on-screen actions. The stand legs can feel unstable on certain surfaces. With only 2 HDMI ports and higher energy consumption at 774.8 kWh per year, the F6000 has some practical limitations.
9. INSIGNIA 40-Inch F40 Series Fire TV – Solid Budget Runner-Up
- ✓Outstanding picture for price
- ✓Built-in Fire TV saves buying a stick
- ✓DTS Virtual:X 3D sound
- ✓Prime eligible with free shipping
- ✓Lightweight and wall mountable
- ✓HDMI ARC support
- ✕Onboard speakers sound tinny
- ✕Some defective unit reports
- ✕Menu lag when switching apps
- ✕YouTube and Tubi need manual download
40-Inch 1080p LED
Fire TV OS
DTS Virtual:X
HDMI ARC
2 HDMI Ports
The INSIGNIA F40 Series is one of the most affordable 40 inch smart TVs you can buy, and it includes Fire TV built in, which means you do not need to purchase a separate streaming stick. With 4,741 reviews, this is one of the most-reviewed models on our list, and the feedback is generally positive.
I placed this in a kitchen setup and it handled streaming beautifully. The 1080p picture is clean and bright for the price. DTS Virtual:X creates a three-dimensional sound experience that is better than I expected at this cost, though the physical speakers still sound somewhat tinny at higher volumes.

The Alexa Voice Remote lets you search across apps and control smart home devices. I used it to dim smart lights and adjust the thermostat while cooking. HDMI ARC support means you can connect a soundbar with a single cable, which is a nice touch at this price point.
Connectivity includes 2 HDMI ports, composite AV jacks, a digital optical output, USB port, and a headphone jack. The coaxial jack supports over-the-air antenna connections for free local channels. Parental controls let you manage content based on program ratings.

Best Kitchen or Utility Room TV
The F40 Series is perfect for spaces where you want a functional smart TV without spending much. The built-in Fire TV means instant access to streaming without additional hardware, making it great for kitchens, garages, or workshops.
What Holds It Back
The onboard speakers are the weakest link, sounding thin and tinny. Plan for a soundbar if audio quality matters to you. Some users reported receiving defective units, and the menu system can lag slightly when switching between apps.
10. Westinghouse 40-Inch Xumo TV – Hardware with Software Caveats
- ✓Good picture quality for price
- ✓Dolby Atmos audio support
- ✓Apple AirPlay and Bluetooth 5.1
- ✓Voice remote with universal search
- ✓3 HDMI ports
- ✓350+ free Xumo channels
- ✕Xumo OS bloatware issues
- ✕Cannot download many desired apps
- ✕System freezes during streaming
- ✕Many prefer Roku version
40-Inch 1080p LED
Xumo TV OS
Dolby Atmos
3 HDMI Ports
Bluetooth 5.1
The Westinghouse Xumo TV features decent hardware paired with the Xumo TV operating system. The 1080p LED panel produces good picture quality with 220 nits of brightness and a 178-degree viewing angle. However, the software experience is where this model struggles compared to the Roku version.
I tested the Xumo OS for a week and found it loaded with pre-installed apps that many users will never use. The inability to download certain desired apps is frustrating if you have specific streaming needs. The 350+ free live channels are a nice touch, but the overall interface lacks the polish of Roku or Fire TV.

On the hardware side, the TV is solid. Dolby Atmos support provides better audio than most competitors at this price. Bluetooth 5.1 connectivity is a step above the Bluetooth 5.0 found on other models, offering better range and stability for wireless headphones and speakers.
The three HDMI ports give you good connectivity, and the composite video input supports older devices. Apple AirPlay works smoothly for casting from iOS devices. The 8.5ms response time makes this TV suitable for casual gaming, though the lack of a dedicated Game Mode limits its gaming appeal.

Consider Only If You Find It Deeply Discounted
The hardware on the Westinghouse Xumo TV is competent, but the software holds it back. If you find this model at a significant discount and plan to use external streaming devices rather than the built-in Xumo OS, it can be a reasonable purchase.
Why Most Buyers Prefer the Roku Version
Many users in the review section explicitly recommend the Westinghouse Roku version over this Xumo model. The Roku OS is cleaner, more customizable, and supports more apps. System freezing during streaming is a recurring complaint that affects the viewing experience.
How to Choose the Best Rated 40 Inch TV
Choosing the right 40 inch TV comes down to understanding your priorities. Here is what our team learned after testing all 10 models across different rooms and use cases.
Resolution: 1080p Is the Standard at 40 Inches
Every model on this list features 1080p Full HD resolution, and that is actually the right choice for this screen size. At 40 inches and typical viewing distances of 5 to 8 feet, the human eye cannot distinguish between 1080p and 4K resolution. You are better off prioritizing panel quality, smart platform, and connectivity over resolution at this size.
Smart Platform: The Most Important Decision
The operating system shapes your daily experience more than any other feature. Fire TV offers deep Alexa integration and the largest app library. Roku OS is the simplest and fastest, making it perfect for non-technical users. Tizen from Samsung is polished and secure with Knox protection. VIDAA from Hisense is fast but has a smaller app ecosystem. Xumo TV trails the pack with bloatware issues.
For a deeper dive into Roku-powered models specifically, our guide to the best TVs with Roku covers the platform in detail. If you are interested in the Hisense ecosystem, our Hisense TVs review breaks down the brand’s strengths across sizes.
Sound Quality: Manage Your Expectations
Built-in speakers on 40 inch TVs are universally modest. The best audio comes from models with DTS Virtual:X or Dolby Atmos processing, like the Hisense A4 Series and Westinghouse Xumo. But even the best built-in speakers will not replace a dedicated soundbar. Look for HDMI ARC or eARC support to connect a soundbar easily with a single cable.
Gaming Features: Input Lag and Connectivity
If you plan to game on your 40 inch TV, look for models with a dedicated Game Mode. The Hisense A4 and QD4 Fire TV both offer 16ms input lag in Game Mode, which is excellent for responsive gameplay. Three HDMI ports give you room for a console, soundbar, and streaming device. The Google TV smart platform also offers gaming features worth comparing.
Room Size and Viewing Distance
A 40 inch TV is ideal for rooms where you sit 5 to 8 feet from the screen. This makes it perfect for bedrooms, home offices, dorm rooms, and small apartments. For living rooms larger than 150 square feet, consider stepping up to a 43 or 50 inch model for a more immersive experience.
Wall Mount Compatibility
Most models on this list support VESA wall mounting, but the standards vary. The INSIGNIA models use 200x200mm, Hisense models typically use 200x100mm, and Samsung uses 200x200mm. Always verify the VESA pattern on the back of your specific unit before purchasing a mount, as some users reported discrepancies between listed and actual specs.
Energy Efficiency
The Westinghouse Xumo TV leads in energy efficiency at 108 kWh per year. The Hisense models consume about 70 watts during operation. The Samsung F6000 is the most power-hungry at 774.8 kWh per year. If energy consumption matters to you, the Hisense and Westinghouse models are the clear winners.
FAQs
What is the best 40 inch TV for the money?
The INSIGNIA 40-inch FE Series Fire TV offers the best value at under $100 with built-in Fire TV, an Alexa Voice Remote, and solid 1080p picture quality. For a slightly higher budget, the Hisense A4 Series Fire TV delivers Dolby Vision and Game Mode at a great price point.
Which brand TV is best in 40 inch?
Roku offers the best overall experience with its Select Series 40-inch model, earning a 4.6-star rating. Hisense provides the best value with multiple models across different price points. Samsung is the top premium brand option with its F6000 Smart TV featuring Tizen OS and HDR10+ support.
Are 40 inch TVs being phased out?
No, 40 inch TVs are not being phased out. While manufacturers focus more on 43-inch and larger sizes, brands like Insignia, Hisense, Roku, Westinghouse, Samsung, and Amazon continue to release new 40-inch models in 2026. The size remains popular for bedrooms, dorms, offices, and secondary rooms where compact dimensions matter.
What are the top 5 rated TVs in the 40 inch category?
Based on our testing and user reviews, the top 5 rated 40 inch TVs are: 1) Roku Select Series (4.6 stars), 2) Hisense A4 Series Fire TV (4.5 stars), 3) Westinghouse Roku TV (4.5 stars), 4) INSIGNIA FE Series Fire TV (4.4 stars), and 5) Amazon Ember 2-Series Fire TV (4.4 stars).
Is a 40 inch TV big enough for a bedroom?
Yes, a 40 inch TV is ideal for most bedrooms. At a typical viewing distance of 5 to 8 feet, a 40-inch screen fills your field of view comfortably without overwhelming the space. It is the most popular size for bedrooms, guest rooms, and dorms according to user reviews across all models we tested.
What is the best 40 inch smart TV?
The Roku Select Series 40-inch is the best smart TV in this size category, earning a 4.6-star rating for its intuitive Roku OS, Bluetooth Headphone Mode, Dolby Audio, and seamless streaming experience. For Fire TV fans, the Hisense A4 Series is the top choice with Dolby Vision and Alexa built in.
Final Thoughts on the Best Rated 40 Inch TV
After testing all 10 models, our team reached a clear consensus on the top picks. The Roku Select Series earns the Editor’s Choice for its unbeatable combination of simplicity, picture quality, and the brilliant Bluetooth Headphone Mode. The Hisense A4 Series Fire TV takes the Top Rated spot with Dolby Vision, Game Mode, and an incredibly strong user satisfaction record.
For budget-conscious buyers, the INSIGNIA FE Series at under $100 is impossible to beat. And if you want the best color quality, the Hisense QD4 Series Hi-QLED models deliver Quantum Dot vibrancy that no standard LED can match. If you are ready to explore larger screens or premium brands, our reviews of Sony TVs and other categories can help you find the right fit for your space.
The best rated 40 inch TV for you ultimately depends on your room size, preferred smart platform, and budget. Any of the 10 models on this list will serve you well for years of streaming, gaming, and entertainment in 2026.


